Content Hub / Pharma
Abbott
Abbott brand campaign hub redesign and standards guidelines work.

Agency
DOMANI

Role
Art Director

Client
Abbott

  • Abbott. Life to the Fullest, is Abbott’s brand platform dedicated to helping others live their best, healthiest lives. I was tasked with designing 2 ownable, approachable design concepts (one of them to be chosen to function as their completely CMSable brand platform) as well as the creation of a fully annotated standards & functional spec documentation.

  • The design direction called for an approachable yet aspirational aesthetic which features an exciting dynamic grid. The design challenge was to make every component easily authorable from a CMS standpoint meaning a lot of thinking had to be done in regards to how content dynamically loads. Every component throughout the site had to have a defined set of rules not only for usability purposes, but also to guide the web development vendor in its creation.

  • Furthermore, this site design was an exercise in strategy and compromise as we knew we couldn’t go all out with rich interactions or overly-complicated pieces of UI.

Chris Cruz – 2016

Abbott: Life To The Fullest – Website Redesign

Agency: Domani

DETAILS
Abbott

Concept 1

PITCH / CONCEPT 1 / CONCEPT 2



Chris Cruz – 2016

Abbott: Life To The Fullest – Website Redesign

Agency: Domani